Our Values
For Us It’s Personal
From our first day, Green Roads has been
about people helping people.
This human lens is a philosophy that our employees live by within the four walls of our office, and it guides how we care for our customers. We don’t make a product unless it will deliver a real benefit. We go above and beyond with our customer service, even if it impacts our bottom line. From open doors, to open phone lines, to open minds, we always act with empathy first.
Never Settle
At Green Roads, we don’t rest on our laurels. We believe there is always potential to do more, and do better. We believe it so much that we decided the industry standard wasn’t good enough, so we raised the bar higher. Our pharmacy heritage drives us to test our products, and then test them again. Some may call it obsessive — we call it a pathway to possibility. Our philosophy is reflective of our tireless commitment to helping people live healthier lives: everything we create sits at the intersection of what our customers really need and the best of what science can offer.
Kitchen Table Spirit
We live by the belief that humble beginnings can turn into success stories. We know this, because we built our company from scratch.
We also know that it takes more than a vision to win: it requires a fierce determination, infectious energy, and a willingness to roll up your sleeves during the tough chapters to push your way forward. Our scrappiness is why we exist today, and it will always be infused into everything we do.
Be the Bridge
We are natural leaders. And as leaders, we know that it is not enough to simply sell great products. We outstretch our hands and take people on a journey to demystify hemp. We’re the great connector.
By valuing education and leading the charge on redefining what hemp can do, we’re helping people explore paths they never would have previously considered and helping our community feel more empowered about their own health.