The Green Roads story is about an unshakeable friendship, a career-risking leap of faith and a personal mission that still drives the company today.
Our Story
The Road to Green Roads
Meet Our Pharmacists
Stamped on almost every Green Roads product are two words we take very seriously: Pharmacist Formulated. For us, it’s more than a slogan, it’s at the center of who we are. Green Roads’ co-founder and CEO, Laura Fuentes, spent more than two decades as a licensed compounding pharmacist before starting Green Roads. While other CBD brands were chasing a fad, she was creating unique formulations that would go on to define Green Roads and catapult the company to the top of the industry.
Our Mission & Values
Green Roads' mission is to help every person find the
healthiest version of themselves through the power of plants.
What makes us different from other CBD companies? It starts with our values, and our personal commitment to our customers which drives us every day.
People First
Before starting Green Roads, our CEO and Co-founder spent 25 years as a compounding pharmacist helping her community get healthier. That commitment has driven Green Roads to lead the industry in consumer advocacy. We push for stricter requirements and more transparency so that consumers can be sure that they and their families are taking products that are safe, pure and tested.
Green Roads Cares
From our first day, Green Roads has been about people helping people. We see the world through our customers' eyes and we don't make a product unless it will deliver a real benefit for real people. Our customer service team is the heart and soul of our entire company and the success stories they hear drive us forward. That commitment to humanity also manifests in the way our employees give back.
From open doors, to open phone lines, to open minds,
we always act with empathy first.
Join the Green Roads Family
If you’re interested in joining the Green Roads Family as an employee, wholesaler, or affiliate, we would love to hear from you. If you would like to be part of our team and join one of the fastest growing companies in South Florida, please check out our career page to review all our open positions. Green Roads cares about employees, and we offer competitive salaries, health insurance and a 401K program.
If you would like to be part of the Green Roads team and join one of the fastest growing companies in South Florida, please check out our career page to review all of our open positions.
